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Faculty Profile

Prof. Manjula Chaudhary

Prof. Manjula Chaudhary
MBA, Ph.D.

Background & Experience

Prof. Manjula Chaudhary has been associated with tourism education and the country’s first Masters degree tourism programme at Kurukshetra University. Prof. Chaudhary is an MBA and Ph.D. in Management. Dr. Chaudhary is the first woman to head this premier institution in the country that functions under the aegis of the Ministry of Tourism, Government of India. .She hails from Haryana and was earlier the Chairperson of the Department of Tourism & Hotel Management, Kurukshetra University. Dr. Chaudhary is a renowned academician having more than 25 years of teaching experience. She has also held important administrative assignments in the Kurukshetra University at various times. She has made significant contribution to tourism teaching and research. Her articles have been published in leading journals and magazines. She has authored, co-authored and edited a number of books on Tourism. She has a rich experience of having organized a number of international and national conferences at the Kurukshetra University, has traveled widely and participated in number of conferences and seminars. She had guided a number of doctoral theses. Her academic interests lie in tourism marketing and business communication. She is an avid reader and loves to read on varied themes.

Areas of Interest and Teaching
Research Interest: Marketing Management
Teaching Interest: Tourism Marketing and Management

Books/Seminars/Conferences/ Workshops Participated, Organised And Attended Books

Name of Book	Year	Publisher	Remarks
Tourism Marketing	Submitted 2009	Oxford University Press, India	Authored
Tourism Development-Impacts and Strategies ISBN 978-81-261-3207-2	2007	Anmol Publications, New Delhi	Edited and co-authored
International Tourism –Issues and Challenges ISBN 81-7391-833-3	2006	Kanishka Publishers	Edited
Tourism Education	2006	Kanishka Publishers	Edited
Tourism in India: Policy Issues and Implications	2006	Department of Tourism and Hotel Management, Kurukshetra University	Edited and co-authored
Domestic Tourism in India ISBN 81-7387-78-0	1998	Indus Publications, New Delhi	Edited and co-authored
Contemporary Issues in Tourism ISBN 81-7493-295-X	1997	Himalaya Publishing House, New Delhi	Edited and Co-authored

Details of Important Conferences Attended Since 2000

Sr. No.	Conference Theme and Venue	Year	Organisers
	International Colloquium of Indian Tourism Congress on Issues and Trends of Tourism Development: Changes and Challenges Bangkok and Pattaya(Thailand)	June 24-26, 2009	Indian Tourism Congress
	Second Biennial Conference of Indian Heritage Cities Network Hyderabad	Dec 18-20, 2008	UNESCO
	National Conference on Management Research- Trends and Issues, Yamuna Nagar	April 24-25, 2008	Guru Nanak Khalsa Institute of Management, Yamuna Nagar
	International Conference on Backpacker Mobilities Shimla	March 26-28, 2008	ATLAS Backpacker Research Group and H P University, Shimla
	National Seminar on Indian Banking: Yesterday, Today or Tomorrow, Sirsa	March 8, 2008	Dept of Management, CDLU Sirsa
	Directors Conclave, Gwalior	Jan 17-18, 2008	IITTM, Gwalior
	National Conference On Operations and Management Practices in Indian Hotel Industry, Dehradun	Jan 9-10, 2008	Indian Hospitality Congress and Centre for Mountain Tourism and Hospitality Studies, HNB Univ Garhwal
	International Conference on Cutting Edge Research in Tourism- New Directions and Challenges, Shimla	March 17-18, 2007	Institute of Vocational Studies, HPU, Shimla
	National Conference on HR Practices in Travel and Tourism Sector at Rishikesh	May 19-21, 2005	Centre for Mountain Tourism and Hospitality Studies, HNB Univ Garhwal
.	International Conference on Eco-Tourism: Planning and Management in Protected Areas at Mussorie	Feb 28-March 3, 2005	Centre for Mountain Tourism and Hospitality Studies, HNB Univ Garhwal
	International Expert Group Meet on E Tourism, Geneva	Sep 18-20, 2000	Commission on Enterprise, Business Facilitation and Tourism, UNCTAD. Geneva

Details of Phd Guided

Sr. No.	Title	Status
	Perceptions and Travel Behaviour of Foreign Tourists: Implications for Service Providers and Marketers	Completed
	Organizational health of Public and Private hotel Enterprises-A Comprehensive study of selected units	Completed
	Role of Advertising in Destination Promotion: Case of Select Tourist Centres of India	Completed
	Electronic Marketing in India: A Case of Tourism Industry	Completed
	Corporate Travel Management Practices in India	Completed
	Revenue Management in Indian Hotel Industry-A Case Study of Selected Star Hotels	Completed
	Perspectives and Potential of Kurukshetra as a Tourist Destination	Completed
	Management of Safe Blood Transfusion-A Study of Haryana	Completed
	Revenue Management in Selected five star Hotels in India	Completed
	E Travel in India	Completed
	Highway Tourism: Status and Potential-A Comparative Study of Haryana and Rajasthan	In Process
	MICE Market in Northern India: Status and Potential	In Process
	Issues and Trends in Gender Equality in Indian Hotel Industry: A Study of National Capital Region	In Process
	Community Based Tourism Development- A Case Study of Sikkim	In Process
	A Study of Heritage Tourism in Amritsar Region	In Process
	Customer Relationship Management approaches and Practices in Indian hotel Industry: A Study of National Capital Region	In Process
	Trade in Health Services and Medical Tourism in India: A Study of National Capital Region	In Process

Details of Conferences Organized

Associated with the organization of following conferences for the Department of Tourism and Hotel Management in Kurukshetra University as Director, Organizing Secretary or as member organizing committee of the seminar.

Level	Dates	Theme
National	March 16-17, 2009	Changing Paradigms in Indian Tourism and Hospitality: Implications for Growth and Sustainability
National	Dec 8, 2008	Kurukshetra: Planning for World Heritage City
National	Feb 23-24, 2008	Tourism Education: Meeting HR Challenges for Future
National	Feb 23-24, 2007	Tourism Development: Impacts and Future Strategies
International	March 28-30, 2005	Global Tourism: Issues and Challenges
National	March 26-27, 2005	Tourism Education and Contemporary Issues
National	Dec 1, 2003	Discourse on Gita and Marketing the new Destination Kurukshetra
National	March 8-10, 1999	Indian Tourism: Introspection, Prognosis and Strategic Models
National	Oct 11-13, 1996	Pilgrimage Tourism: A Focus on Kurukshetra
National	January 17-19, 1996	Domestic Tourism
National	March 3-4, 1994	Contemporary Issues in Tourism

Apart from the seminar also organized refresher courses and other events.

Development and Introduction of New courses

Worked for the introduction of following courses in the university campus and many of these are innovative.

Master’s in Hotel Management 2002
Bachelor in International Hospitality Business
Management with Ashok Institute (ITDC) 2004
Bachelor in Tourism Management 2004
MBA(Hospitality Management)-distance education 2007
M.Phil in Tourism /Hotel Management 2007
Bachelor in Hotel Management and Catering Technology 2009

Industry liaison

Developed industry integrated courses with on-the job training for effective placements
Practitioners from the industry are associated with the Advisory Board of the department for their support and advice
Collaborate with Haryana Tourism Corporation for mutual help. Students get training facilities and dept organizes soft skills training programmes their staff

Students’ Development

Pedagogy used by the department for effective interactive learning like use of presentations, seminars, discussions, case studies, projects, continuous evaluationProjects

Tourism Development in Kurukshetra and its Impacts for India International Fellowship Foundation, New Delhi in 2003-2004
DRS-I under SAP 2005-2010, University Grants Commission, New Delhi

Research

Introduced departmental research journal, “ Indian Journal of International Tourism and Hospitality Research”, in 2007 and is Chief Editor of the Journal On the editorial board of following journals
JOHAR(Journal of Hospitality Application & Research), Department of Hotel Management, BIT-Mesra Ranchi
Tourism Development Journal, Institute of Vocational Studies, HPU Shimla
Management Vistas, GGS Institute of Technology and Management Studies, Yamuna Nagar

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